Salesforce Marketing Cloud Associate Practice Exam 2025 - Complete Study Guide

To create users in Salesforce Marketing Cloud, you navigate to the "Users" section within the Setup. This area allows administrators to manage access and permissions for various users within the platform. It is the centralized location where you can view existing users, create new user profiles, and configure their roles and permissions effectively.

When you select the "Users" option, you gain access to a comprehensive interface that empowers you to define user credentials, assign roles, and establish security measures to ensure proper access to Marketing Cloud resources. This capability is crucial for maintaining a secure and well-organized marketing automation environment, enabling teams to collaborate while safeguarding sensitive data.

The other options do not directly correspond to the process of creating users. "Role" and "Role Setup" pertain specifically to managing roles within the system, which are essential for determining the level of access users have, but they do not provide a direct pathway for creating new users. "User Setup" is a term that may imply user configuration options but is not the specific navigational terminology employed in Salesforce Marketing Cloud. Thus, navigating directly to "Users" is the correct method for user creation in this context.